Why website speed matters
No less than 40% of visitors will leave a website if it takes more than 3 seconds to load (source: Google). Having a fast website is not only important for the comfort of the user, but is also an important ranking factor for SEO. Simply put: a fast website scores better in Google. On top of that the speed of your landing page affects the performance and cost of your Google Ads. We made an overview of the most important factors that influence the speed of your website.