From structured data TO rich snippet
But what is the added value of these extra pieces of code? Well, based on the extra information structured data provides, a search engine like Google will create ‘rich snippets’. A good example are the Ardo recipes. Links to some recipes were added to the search result of the recipe overview page, accompanied by a photo. These photos stand out in the search results, which draws people's attention and improves the click through rate. Another example of rich snippets are events, reviews and products.