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A bus trip away from your destination

A website for the infrastructure works in Ghent and every affected street, line and hotspot. Night Track Gent brought us in for an online inquiry.

A bus trip away from your destination

De Lijn is run by the Flemish government and responsible for the public transport in Flanders. De Lijn has won a range of prizes not only for their services but also for their communication through social media. The company was the first one in the Flemish public sector to have a communication strategy for social media.;

With graphic partner Beeld.Inzicht Code d’Or supports De Lijn in consultancy and development. In the past we brought the different websites and domains together under one structural roof. We made every piece of content available on every device.


On the same wavelength with Ghent

For Ghent we created de websiteOp één lijn met Gent. We receive information of infrastructure works from different sources and integrate them in one system, which links everything with each other. Besides the current promos you can look for a particular infrastructure work and the consequences. Love to visit a tourist hotspot or an event in Ghent? Discover which bus or tram will bring you back and forth smooth and safely. If there are any detours on the way, De Lijn suggests alternatives.


For each infrastructure work you can look up every affected street, line, hotspot, … on a specia Google Maps. We also integrated the real time route planner – which De Lijn developed itself – with an API into the website.


Thanks Op één lijn met Gent content managers can manage updates and modified information a lot easier.

Inquiry Night Track Ghent

Looking for a ride home after a nice evening in Ghent? De Lijn takes care of that seven days a week ‘till one o’clock in the morning. Awesome, right? And because a good service responds to the needs of its customers De Lijn decided to launch an online inquiry.

We made sure everything ran smoothly both front and back-end. We collected all the answers in a clear overview the employees of De Lijn could consult in the CMS.

By completing the short questionnaire you didn’t only help De Lijn, but you could also win an Apple Watch. Wanna bet the winner won’t miss any bus in the future?

  • Client: De Lijn East Flanders
  • Website:
  • Date: 16 November 2012
  • Consultancy & Strategy
  • Development
  • Services & Support
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