How does strategy make the difference?
Image having a webshop. Depending on the type of store you want to be, and the product you sell, you are going to need a different strategy or tactic to sell your product. If you sell wooden planks you would rather sell hundreds at a time. If you sell cars, selling one product at a time is completely normal. This has a huge impact on how you organize your warehouse, your invoicing, your deliveries and so on. How you handle this, affects the success of your business. This means your strategy is a determining factor for your business, which in its turn affects the outline of your website.
“Strategy cannot be a dead letter. That’s why we not only give advice, but also take control of the implementation. As soon as you get to work, it becomes an objective benchmark to see if your approach is working or not.”
— Frank Guthorel,
Managing Director & Consultant